Google My Business Case Study: Beauty Clinic
About The Company
This Beauty Clinic provides medical aesthetic procedures, primarily emphasising non-invasive laser hair removal and dermatological interventions. Each procedure is executed with an exemplary level of professionalism by practitioners who have completed rigorous training and are officially registered.
Involvement
White-label GMB Optimisation
Platform
Google My Business
Initial Audit & Keyword Research
Upon receiving an order for our “Google My Business” service, we commence with a preliminary analysis of the client’s profile. This evaluation delineates both the aspects in which the profile excels, as well as those necessitating enhancement.
The assessment is systematically segmented into specific sections, each accompanied by a streamlined summary designed to facilitate comprehension by the client.
We proffer white-label services to our clientele, of which “Google My Business” profile optimization is one. Due to confidentiality constraints, client identities remain undisclosed; however, we reference this instance as the “beauty clinic case study,” denoting the client’s industry category for illustrative purposes.
Our scrutiny revealed that the business had not exploited its full potential in terms of category selection and had omitted specific service areas. A positive observation was the accurate completion of product information, complemented by a handful of published posts.
Post-audit, we embarked on the enhancement process, adding and revising profile details. These methodologies form an essential component of our strategy to bolster the visibility and reach of a “Google My Business” profile.
The Google Business Profile Outcome
The anticipated outcomes for the beauty clinic’s campaign have been revealed below. The business witnessed a substantial escalation in its reach by 53%, translating to a visibility of 8,333 individuals.
It is noteworthy that “reach” is defined as the ability of an individual to see the profile in the search results. This augmented visibility allowed 1,213 interactions, representing a 39.43% surge.
A breakdown of these interactions reveals 931 website visits, 86 phone calls, and 196 instances of individuals seeking driving directions.
Elevate Your Business with Our GMB Optimisation: See Growth in 60 Days!
Are you struggling to reach your local audience? Our Google My Business profile optimisation is your golden ticket. By highlighting your local presence, we ensure your business becomes a familiar and trusted name in your community.
