Google My Business Case Study: Coast Timber
About The Company
Coast Timber specialises in the recycling of hardwoods for personal and commercial availability. Their repertoire comprises woods such as oak, teak, sapele, iroko, and tulip, among others. Occasionally, they stock exotic wood varieties and offer offcuts for sale. Operations are conducted exclusively on an appointment basis.
Involvement
GMB Optimisation
Platform
Google My Business
Initial Audit & Keyword Research
Upon receiving an order for our “Google My Business” service, we commence with a preliminary analysis of the client’s profile. This evaluation delineates both the aspects in which the profile excels, as well as those necessitating enhancement.
The assessment is systematically segmented into specific sections, each accompanied by a streamlined summary designed to facilitate comprehension by the client.
In the case of a recent client, our analysis discerned that the business had incorporated merely one category. Furthermore, there were no specified service regions and a conspicuous absence of attributes that might be beneficial for clients with disabilities.
A notable observation was the client’s “Google My Business” profile’s lack of visibility on Google Maps, even when conducting a search using the brand’s name.
Upon collating data from businesses operating within the same category, we embark on the process of executing the necessary modifications.
This includes soliciting client reviews, curating relevant imagery, and composing posts. These strategies, among others, are integral to our approach in enhancing the visibility and outreach of a “Google My Business” profile.
The Google Business Profile Outcome
The anticipated outcomes for the timber store’s campaign have been revealed below. The business witnessed a substantial escalation in its reach by 1495%, translating to a visibility of 1,835 individuals.
It is noteworthy that “reach” is defined as the ability of an individual to see the profile in the search results. This augmented visibility allowed 408 interactions, representing a 1065% surge.
A breakdown of these interactions reveals 254 website visits, 9 phone calls, and 145 instances of individuals seeking driving directions.
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