Google My Business Case Study: Skin Products Store
About The Company
This skin product store is recognised as the premier retailer in the UK for skincare products designated solely for clinical distribution. The establishment boasts an expansive selection of brands, curated to ensure optimal outcomes and facilitate the attainment of healthy skin.
Involvement
White-label GMB Optimisation
Platform
Google My Business
Initial Audit & Keyword Research
Upon receiving an order for our “Google My Business” service, we commence with a preliminary analysis of the client’s profile. This evaluation delineates both the aspects in which the profile excels, as well as those necessitating enhancement.
The assessment is systematically segmented into specific sections, each accompanied by a streamlined summary designed to facilitate comprehension by the client.
We provide white-label services to our clientele, of which “Google My Business” profile optimisation is one. Due to confidentiality constraints, client identities remain undisclosed; however, we reference this instance as the “skin products store case study,” denoting the client’s industry category for illustrative purposes.
Our analysis identified that the business had missed essential elements such as categories, attributes, and product listings. Placing them at a competitive disadvantage against their competitors.
To address this, we initiated our enhancement protocol by adding and modifying profile specifics, including products and services. These amendments are pivotal in our methodology to amplify the visibility and accessibility of a “Google My Business” profile.
The Google Business Profile Outcome
The anticipated outcomes for the Skin Products Store’s campaign have been revealed below. The business witnessed a substantial escalation in its reach by 34.51%, translating to a visibility of 2,315 individuals.
It is noteworthy that “reach” is defined as the ability of an individual to see the profile in the search results. This augmented visibility allowed 477 interactions, representing a -4.98% decrease (explained later).
A breakdown of these interactions reveals 337 website visits, 22 phone calls, and 118 instances of individuals seeking driving directions.
Upon examining the click data, it is evident that the overall decline is attributed to the reduction in requests for driving directions. Conversely, there has been an observable surge in website interactions and phone inquiries.
This trend presumably results from our communications, which insinuates that the store operates exclusively online.
Elevate Your Business with Our GMB Optimisation: See Growth in 60 Days!
Are you struggling to reach your local audience? Our Google My Business profile optimisation is your golden ticket. By highlighting your local presence, we ensure your business becomes a familiar and trusted name in your community.
